H&M and Helena Christensen Collaborate, Collection Showcasing Photographic Results


Lokadewatanews.com – Bali – Known for his sharp eyes and compelling photos, H&M announced a collaboration with photographer, creative director and iconic supermodel Helena Christensen. Friday. January 31, 2020.

This small capsule collection is centered on photos of expressive flowers taken by Christensen, displayed on various t-shirts, sweatshirts and hoodies. He also photographed this collection campaign.

The Helena Christensen x H&M collection will be available in stores throughout the world, as well as on ID.HM.COM, starting today January 30.

Helena Christensen is a supermodel from the 1990s who is often seen on countless magazine covers and a favorite on the catwalk.

Born in Copenhagen, he is now famous as a fashion and art photographer where his work is displayed in many art and design magazines, and exhibited in galleries throughout the world.

With t-shirts, sweatshirts and hoodies, the Helena Christensen x H&M collection has an easy but edgy atmosphere.

Designed by the H&M team, the silhouette is seen in loose T-shirts, long pieces of T-shirts, and oversized hoodies.

The white, black and gray color palette provides a clean background for Christensen’s photographs of various flowers.

“We are happy to collaborate with Helena Christensen. From her work behind and in front of the camera to magazines or perfume, plus her social work, she is a true icon.

And her beautiful photographs of flowers for this collaboration look amazing in a 90s streetwear-inspired design – relaxed yet edgy, “said Maria Ostblom, head of womenswear design at H&M.

“Collaborating with H&M is a very cool experience because I can not only see my photos come alive in clothes but can also see them through my lens when I take pictures of campaigns.

I want to capture future generations, encourage them to be themselves and let their personalities shine, “said Helena Christensen. (TIM).