H&M Proudly Announces Collaboration with the Heritage Pringle of Scotland Label


LOKADEWATANEWS.COM – DENPASAR – BALI – H&M is proud to announce collaboration with the heritage label Pringle of Scotland on a series of traditional knitwear that has been given a sporty touch.

Developed by the H&M internal design team with the Pringle of Scotland creative studio, the Pringle of Scotland x H&M collection will be available in Indonesia starting on October 10th.

Argyle and jacquard designs from Pringle of Scotland are very visible in this collection – mixed with a subtle touch. The main pieces include a sweater that offers patchwork and texture, connects retro-inspired diamond patterns with heavy ribbed wool, and cropped jumpers, slim-necked with balloon sleeves.

Traditional yarn blends with strong appeal in a series of large-eyed sweaters. A sweater dress with a ring-pull zippered cover, comfortable hoodies, a second leather leggings and a hat and scarf are all printed with an athletic logo to make it look sporty.

The cool color palette plays a role in that comfort: the autumn mix of classic mustard, gray doves, and chocolate biscuits with an unexpected yellow touch. This collection uses recycled polyester and organic cotton, as well as comfortable wool and fine viscose fibers.

“Pringle of Scotland has a long history of collaboration, and this latest collaboration with H&M is very inspiring. We are always looking for new ways to express DNA from our heritage knitwear and we hope that this funny sporty touch wearing argyle and knitwear will be liked by our customers, and reach consumers around the world through H&M, “said Katy Wallace, Brand Director of Pringle of Scotland.

“Collaboration with Pringle of Scotland, a brand with such a rich and impressive history, is a very pleasant experience for the H&M design team.

We have reworked the iconic argyle and jacquard design to combine youthful and sporty touches and I am proud that we have successfully used a series of recycled polyester, wool and organic cotton.

I hope to see our customers combine these collection pieces with their own style, “said Maria Östblom, Head of Design of Womenswear H&M. (TIM)