H&M Announces Collaboration with P.E Nation


Lokadewatanews.com – Combining athleisure style with more sustainable materials, H&M announced collaboration with P.E Nation.

This Sydney-based brand, known for its multi-faceted and fashion-forward clothing, is also a choice for modern women all over the world who live fast-paced lives.

The P.E Nation x H&M collection will feature clothing, swimwear, underwear and accessories, designed in collaboration with the H&M internal team, and will be available in stores throughout the world and online starting today, March 5.

In Indonesia, this collection is available at ID.HM.COM and H&M stores in Grand Indonesia, Senayan City, Gandaria City, Central Park, Mal Bali Galeria, and Kuta Beachwalk.

From flattering leggings and bicycle shorts to sports socks and bags that are paired with everything in today’s wardrobe, design-led athleisure is the power behind the P.E Nation x H&M collaboration.

Featuring an iconic P.E Nation silhouette redesigned with more sustainable fabrics, this collection easily combines performance clothing with street style.

Large logos and tie-dye mounted on elastic belts, straps, bright color details and zip details.

Made from materials including recycled organic cotton and polyester, active clothing, t-shirts, skirts, swimsuits and lingerie has a distinctive retro PE Nation vibe in black, white, marl gray, sand, mint green, neon pink and bright orange color.

“With the collaboration of H&M, we want women around the world to live more confident, vibrant, fashionable lives while juggling their fast-paced urban lifestyles. The collection can be worn all day, every day, while flexible, functional and stylish.

All parts of the material work really well – it’s easy to mix and match, “said Pip Edwards and Claire Tregoning, founder of P.E Nation.

“It’s great to collaborate with P.E Nation – the collaboration and energy between them and our designers is amazing! Pip and Claire know firsthand the need for active clothing in all aspects of daily life as women entrepreneurs and founders of dynamic lifestyle brands.

They are exemplary extraordinary and super inspiring examples for themselves.

For collaboration, pieces such as leggings covered in bright colors, tie-dye t-shirts and pleated skirts really emphasize the super stylish and striking appearance that is worn typical of P.E Nation.

“We are all happy that there is more sustainable material in the collection,” said Maria Östblom, head of womenswear design for H&M (Team).