H&M Announces Feminine Collaboration with Colombian Designer, Johanna Ortiz.


Lokadewatanews.com – Indonesia – H&M is very pleased to announce a feminine collaboration with Colombian designer, Johanna Ortiz. Featuring a flamboyant color palette, exotic floral print designs, and glamorous silhouettes that have become synonymous with the feminine brand Ortiz, the collection is full of elegant day-to-night choices for those who want to make a statement.

 An exclusive “pre-drop” consisting of four dresses will be released in certain stores on December 12; the main collection will be available in March 2020.

The pre-drop collection consists of clothes for four styles that are identical to Johanna Ortiz’s beautiful aesthetic that is tempting: tunic dresses, wrap dresses, mini dresses and floor-length long dresses.

Four exotic print designs from the Ortiz archives – “Wild Roses”, “Orchid Paradise,” “Cacatua” and “Coquelicots” – displayed in bright new colors in warm yellow, dusty pink, forest green and dark brown impregnated with coral, were created back for a new audience with exceptional ruffles and cuff details and hem detail.

How do you use it now? Ortiz recommends pairing with minimal sandals, beautiful earrings, beach hair and straw bags or it can also be with Colombian mochila (woven bags made with bright colors, made locally).

“All the designs come from my obsession with flowers, palm trees and beautiful colors that make me feel blessed to be able to look out the window when I wake up at home located in Cali, my home country of Colombia.

Latin America’s footprint and its unique and festive atmosphere are something that can be felt in every Johanna Ortiz design, so I’m happy that so many women in the world will have a small piece of Colombia in their wardrobe thanks to Johanna Ortiz x H&M Collaboration, “said Johanna Ortiz, designer and CEO.

“Exploring Johanna Ortiz’s vibrant world of design, with the use of color and exceptional talent for dramatic silhouettes has been a great experience for the entire design team. They have worked closely with Johanna throughout the process, enjoying her extraordinary hospitality in her beautiful home in Cali.

“We are very happy to be celebrating history mixed with rich Colombian skills and bringing Johanna’s distinctive designs that transmit happiness to H&M customers,” said Maria Östblom, head of womenswear design at H&M.(team).